Chipotle launches new ad campaign; it backfires spectacularly
Twitter just restored my faith in humanity.
Chipotle has begun a partnership with Postmates, a delivery service which will now deliver Chipotle directly to your door. In light of the recent norovirus outbreaks Chipotle has been plagued with perhaps they should have reconsidered.
Postmates posted this tweet:
— Postmates (@Postmates) December 17, 2015
The response has been pretty hilarious:
@Postmates Are you trying to kill me? Keep the e.coli to yourselves please!
— TProphet (@TProphet) December 18, 2015
— Sandy Ploy (@IronCupcakeMKE) January 7, 2016
@Postmates Will you deliver me to the closest emergency room after I get E. coli?
— Mark Sexton (@MarkyMarcelus) January 8, 2016
@Postmates oh goodie! Delivery food poisoning!
— Aimee likes cats (@aimeekitty) January 8, 2016
@Postmates E.Coli straight to your door ?!
— Tibolf the Wolf (@Tibolf) January 8, 2016
@Postmates E-Coli On The Go!!
— Domenic Z (@DomZenga) January 8, 2016
@Postmates yo are you guys aware chipotle isn't a good selling point these days
— A Chickmas Puppet (@chicken__puppet) January 9, 2016
— Acuna Matata (@AlexinAnaheim) January 8, 2016
— Captain Food Science (@FatedSoulBlake) January 8, 2016
Chipotle even got in the mix:
— Chipotle (@ChipotleTweets) January 8, 2016
Postmates is promoting that tweet so it shows up in my feed every day or so.
Just for clarification Chipotle’s recent stance against GMOs in their food has (rightfully) come under criticism lately for two reasons: first, the fact that removing GMOs from their food gives the insinuation that GMOs are dangerous and/or unhealthy and two: completely dishonest since much of their food (particularly their meat which is fed on GMOs) contains GMOs.
Usually Twitter devolves into bigotry and racism pretty quickly but this time, at least once, the trolling was for a good cause: calling out Chipotle on their anti-science pandering BS.